The story of Trove begins long before the brand itself was born. It started in 1986,when the Golecha family started their journey in natural stones and construction materials in Abu Road, Rajasthan—and expanded to Mumbai in 1989. The real roots of Trove trace back to 1999, when Mr. Prince Golecha stepped into the family business. It was here that his journey began, not just as an entrepreneur, but as a visionary in the making. Immersed in the world of granite and marble, he gained deep insights into quality, craftsmanship, and customer needs. These years weren’t just about business—they were about shaping an attitude of ownership, commitment, and ambition.

As the company matured, so did its vision. In 2017, a major transformation began, driven by the need to build a system-based, process-driven organization. This led to the implementation of a powerful ERP platform called 6Orbit, ensuring that operations were streamlined and scalable. Around the same time, a bigger purpose started taking shape: a desire to build not just a business, but a legacy. With a vision to nurture future leaders and entrepreneurs, the idea of franchising under the brand Trove was born TROVE-“an experience to treasure.” It was more than expansion; it was a movement to empower individuals across the country to lead with purpose, passion, and ownership.

Trove Innovations (India) Private Limited is not just a business—it is a bold, purpose-led organization built on the pillars of integrity, innovation, empowerment, and ownership. The name Trove itself stands as a symbol of something rare and treasured—a fitting representation of the rich experiences, trust, and value we bring to our clients, partners, and team members. It’s more than just a brand—it’s a treasure of experiences waiting to be explored, created, and passed on. At Trove, we don’t just build showrooms—we build leaders. We don’t just sell tiles—we deliver experiences worth treasuring. We don’t just grow a business—we nurture a community of empowered individuals, committed to excellence, ethics, and impact.